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Five pieces that cover the ground most owners want first. Read them in order and you will have a working view of where growth comes from, what keeps it, and which numbers tell you the truth.
Get more leads
Google LSA benchmarks every pest control owner should know
The cost per lead, answer rate, and booking rate ranges that separate a profitable LSA account from an expensive one.
Ads/
The economics of answering the phone
A simple model for what each missed call costs and how to staff the two windows that cause most of them.
Lead Gen/
Keep more customers
The month 14 cliff and how to survive it
Cancellations spike right after the first annual price increase, and the warning signs appear in service history long before the call.
Retention/
The winter pause that saves accounts
Structuring a seasonal pause so it protects the account without training the book to skip visits.
Retention/
Know your numbers
Route density is the metric that decides your margins
Stops per day and miles between stops explain more margin variance than pricing does. Here is how to measure and improve both.
Analytics/