Articles
The full archive, newest first. Everything here comes from operators running pest control companies and the people who study their numbers.
Google LSA benchmarks every pest control owner should know
The cost per lead, answer rate, and booking rate ranges that separate a profitable LSA account from an expensive one.
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The month 14 cliff and how to survive it
Cancellations spike right after the first annual price increase, and the warning signs appear in service history long before the call.
Route density is the metric that decides your margins
Stops per day and miles between stops explain more margin variance than pricing does. Here is how to measure and improve both.
The economics of answering the phone
A simple model for what each missed call costs and how to staff the two windows that cause most of them.
A review engine that runs itself
How to build a steady review flow into the technician's last two minutes on property.
What to charge for the initial service
How operators think about initial fees, discounting, and the payback math behind both.
Raising rates on the whole book
A calm approach to annual increases, with the wording and timing that keep cancellations flat.
Pay plans that keep good technicians
Base, production, and quality components, and how operators weight them without inviting rushed work.
The first 90 days for a new technician
A week by week onboarding path that gets a new hire producing with confidence by day 60.
Choosing arrival windows your routes can keep
Why four hour windows beat one hour windows for both margin and on time performance.
Tracking chemical cost per stop
A weekly measure that catches over application, mixing waste, and inventory drift early.
Reading your book as cohorts
How to build a simple cohort table and what the first three rows tell you about the year ahead.
The winter pause that saves accounts
Structuring a seasonal pause so it protects the account without training the book to skip visits.
Landing pages that turn clicks into booked stops
Structure, proof, and form design for pest control landing pages that convert paid traffic.
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