Retention
Recurring revenue is the whole business. This is cancellation math, service quality, customer health scoring, and the save motions that keep a route full through year two and beyond.

The month 14 cliff and how to survive it
Cancellations spike right after the first annual price increase, and the warning signs appear in service history long before the call.
The winter pause that saves accounts
Structuring a seasonal pause so it protects the account without training the book to skip visits.

